Danté Answar — NJ Home Services Growth
NJ Home Services Growth

I build the
machine that
fills your pipeline.

High-ticket home service contractors — roofers, pavers, deck builders, remodelers — need more than leads. They need a system. I build it, run it, and scale it.

Book a 30-Min Call Mon–Fri  ·  10am–4pm ET
Live NJ Campaigns — June 2026
900+
leads generated
in 26 days
$24–27
cost per lead
target was $75
$22K+
monthly ad spend
actively managed
10 yrs
NJ home services
not a new market
What I build

Three things most contractors
don't have — and need.

Lead generation is the easy part. Most contractors have a marketing problem. What they actually have is a systems problem. Leads come in and disappear. No follow-up. No pipeline. No data. Here's what changes.

01
A CRM that actually runs the business
GoHighLevel built to spec — pipelines, appointment workflows, automations, follow-up sequences. Every lead tracked from first touch to signed contract.
02
Paid media that finds the right homeowner
40,000+ verified NJ/NY/PA homeowners — proprietary, not purchased. Meta custom audiences and lookalikes built from day one. No 60-day learning curve. No wasted spend figuring out who to target.
03
A lead-to-job flow that scales
Lead form to appointment setter to salesman to signed contract to vetted contractor. Every handoff defined. Every step measured. Built to handle volume without breaking.
How it works

From homeowner interest
to completed job.

1
Homeowner submits a lead
Paid ads, SEO, or referral brings them in. They fill out a form on your site. That lead goes directly into GHL and triggers the workflow.
2
Appointment setter qualifies and books
Within minutes, a human calls the lead, qualifies the project, and books a confirmed estimate on the salesman's calendar — with notes. No cold handoffs.
3
Salesman runs a warm estimate
They arrive knowing the scope, the budget range, and what the homeowner wants. That's the difference between a 15% close rate and a 30% one.
4
You own the sale. Contractor fulfills it.
Customer signs with the brand. The job gets matched to the right vetted contractor based on scope and availability. You collect the margin. They do the work.

Built for operators who
want to grow, not guess.

This isn't for companies looking to run a few ads. It's for business owners who want to build something — a brand, a system, a scalable pipeline — and want someone who's done it before to run it.

High-ticket home service contractors Core
Roofers, pavers, deck builders, remodelers, siding companies, window and door installers — anyone with an average job value of $8K–$60K and a sales team that needs more warm leads, not more cold calls.
Consumer-facing contractor brands Core
Companies that want to be the brand homeowners find first — not just another contractor on a lead platform. You control the customer relationship. Vetted subs handle installation.
Investors building in the home services space Opportunity
Private equity, family offices, or operators looking to acquire or build out home service brands in NJ, NY, and PA. The infrastructure, audience, and market knowledge are already here.
Companies ready to stop buying leads Opportunity
If you're paying Angi, HomeAdvisor, or Thumbtack for shared leads — there's a better way. Build an owned channel, own the data, and stop paying for leads that go to four competitors at once.
What I bring to the table

The assets are already built.
The results are already running.

Most marketers show up with ideas. These are in place, active, and ready to deploy on day one.

900+
leads in 26 days
NJ home services, live
$24
avg cost per lead
vs $75 target
40K+
verified homeowners
NJ, NY, PA — proprietary
$1.5M+
Meta ad spend managed
home services focus
GHL
GoHighLevel CRM — demo live
Full pipeline, workflows, and automation built and demonstrated before any engagement. Ready to deploy to spec.
HO
Proprietary homeowner list
40,000+ verified homeowners across NJ, NY, PA. Built over 10 years. Applied to Meta for custom audiences and lookalikes from day one.
META
Direct Meta rep access
Monthly meetings with a dedicated Meta account rep. Campaign review, optimization, and feature access most advertisers never unlock.
LIC
NJ HIC licensed
NJ Home Improvement Contractor licensed. Not just a marketer who learned the industry — someone who operates in it.
Revenue calculator

See what a working pipeline
could do for your numbers.

Select your trade, adjust the job value, and see how the numbers stack across three phases — testing, scale, and full throttle.

$
%

Testing: 100 leads/month. Scale: 150/month. Full throttle: 250/month. Actual results vary based on lead quality, market, and execution.

Testing phase
100 leads/mo
—
Q1–Q2 2027 scale
150 leads/mo
—
Q3–Q4 2027 target
250 leads/mo
—
Next step

30 minutes.
No pitch deck.
Just a real conversation.

If you're building something in the home services space and want to talk about whether this is a fit — book a call. It's direct, it's specific to your situation, and you'll walk away with something useful regardless.

Book a Call
—
Not a discovery call. Come with your actual numbers and I'll show you what the model looks like applied to your business.
—
The infrastructure is already built. GHL demo, homeowner list, Meta audiences, campaign framework. Nothing hypothetical.
—
Focused on NJ home services. Roofers, pavers, deck contractors, remodelers, and similar high-ticket trades. I know this market.
—
Open to the right structure. W-2 marketing director, fractional, partnership, or something else — I'm interested in conversations that make sense.